Born in Riga, raised in Ireland and living in London. Before starting my business, I was a Buyer and Senior Retail Manager for Louis Vuitton in Harrods, looking after Womenswear, Leather Goods, High Jewellery, CRM and had 15 direct reports, including MIT’s.

I’ve been a resident of the fashion world for 12 years and counting. I've created, consulted, styled, forecasted, and directed. I’m a forward thinking, dynamic and commercially driven business professional, with extensive experience in social media landscape, and a true passion for strategic partnership and content creation. From directing editorials and e-com shoots in London to snapping film behind the scenes in Ibiza, I'm inspired by surroundings and people.